Ayu is the First Asian Face For No. 1 English Brand

Singer Hamasaki Ayumi (30) was appointed the first Asian image character of England's top makeup brand "RIMMEL" on the 27th. For this brand that reaches to 56 countries throughout the world, Ayu shot an advertisement the powerful-looking eye color that can on the front of the ad. She'll be making an appearance in each of the Asian countries in early August. The songstress that doesn't cease to fascinate young Asian girls shows that she is "beautiful" but also has a certain centripetal force about her.
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Putting a deep eye makeup on her bright and large eyes, the songstress that emits a powerful aura has conquered Asia with her seal.

"RIMMEL" is a long-standing English makeup brand that is on sale in 56 countries throughout the world, and has been established since 1834. This is the first time that they've appointed an Asian image character.

Of course she has a presence as an artist, and as a trend leader to young girls she has an attitude of pursuing beauty. However she is a perfect match for this brand that values individuality. As a trump card that aims at the elevation of the value of brand name goods in Asia, this is a white feathered arrow.

This still image is used as PR for the eye color "Super Cooling Gradation Eyes" (On sale in Japan on 8/7), and the photos were taken in a Metropolitan studio in May. Ayu, who has enthusiastically strived to create a mysterious and stylish image, said "It's a great honor. I'm looking forward to the various developments that will occur from August onward (magazine ads, stickers inside of trains, etc.)", making our hearts swell with expectation.

She had a big break throughout Asia in 2002 when she appeared on the front cover of the Asian version of the western Time Magazine. Since '07 she's been actively engaging in Asian tours, and in '08 she served as the image character for a promotion with the Asian branch of underwear maker "Wacoal".

Starting in '08 she got the number 1 spot two years in a row in a Chinese questionnaire for "most popular Japanese singer", which indicated her popularity. Japanese fashion magazines are read throughout Asia with pleasure. So with the popularity of "Ayu Makeup" amongst young girls, that charisma finalizes the proof. In this promotion, that popularity will take the form of an immovable object.

As for getting involved with an English brand again, Ayu responded positively about advancing into Europe with "I've never been to England, so I thought that I'd like to use this as an opportunity". The songstress is racing toward yet another big dream.

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Source: http://www.sanspo.com/geino/news/090728 ... 021-n1.htm

And just when you thought Ayu's popularity was slowing down!

I guess cosmetics don't usually concern themselves with this, considering the models they use in the US, but how can they expect to showcase the makeup properly when Ayu requires so much airbrushing to look sufficiently plastic?

Yeah, she definitely looks INCREDIBLY air brushed in that photo...I'm surprised that she even really exists!

I've been to London, and unless things have significantly changed since then, I don't think being heavily airbrushed is "the London look" it's more the "Elizabeth Taylor look".